--- title: Echelon Insights description: Echelon Insights is a strategic research firm helping leaders understand audiences, navigate complex environments, and make confident decisions through data-driven insights. --- [![Echelon Logo White@2x-1](https://echeloninsights.com/hubfs/Echelon%20Logo%20White@2x-1.png)](https://echeloninsights.com) - [HOME](https://echeloninsights.com) - [OUR TEAM](https://echeloninsights.com/our-team?hsLang=en) - [OUR SERVICES](https://echeloninsights.com/our-services?hsLang=en) - [OUR INSIGHTS](https://echeloninsights.com/insights?hsLang=en) [CONTACT](https://echeloninsights.com/contact?hsLang=en) # Listen. Learn. Lead. Echelon Insights is a strategic research firm providing leaders across industries and institutions with the most comprehensive understanding of what their voters, customers, and key audiences really think and feel. [GET IN TOUCH](https://echeloninsights.com/contact?hsLang=en) ![Hero Lighthouse copy 2](https://echeloninsights.com/hs-fs/hubfs/Hero%20Lighthouse%20copy%202.png?width=333&height=350&name=Hero%20Lighthouse%20copy%202.png) ## ![Arrow A Blue](https://echeloninsights.com/hs-fs/hubfs/Arrow%20A%20Blue.png?width=17&height=30&name=Arrow%20A%20Blue.png) Featured Analysis [Opinion Research](https://echeloninsights.com/insights/september-2026-verified-voter-omnibus?hsLang=en) Opinion Research ### 2026 September Verified Voter Omnibus The latest survey data on the 2026 midterm, what voters think about AI, and more in the September 2026 Verified Voter Omnibus from Echelon Insights. [Data Science](https://echeloninsights.com/new-politics-of-american-business?hsLang=en) Data Science ### The New Politics of American Business The old left vs. right playbook isn’t enough to explain how voters think about American business. Using a cluster analysis of of verified voters, we found what does. [Creative Optimizer](https://echeloninsights.com/big-game-ad-testing?hsLang=en) Creative Optimizer ### Big Game Ad Testing We tested six of the top Big Game ads through Creative Optimizer to see if they actually got more people to like the brand or purchase the product. ## ![Arrow A Blue](https://echeloninsights.com/hs-fs/hubfs/Arrow%20A%20Blue.png?width=17&height=30&name=Arrow%20A%20Blue.png) Services View analysis ### Opinion Research Echelon Insights delivers high-integrity survey research that blends leading methodological precision with real-world expertise.   View analysis ### Data Science We apply advanced analytics throughout the research process to uncover deeper insights, test what works and help clients act with confidence. View analysis ### Intelligence Our intelligence tools turn vast amounts of data into actionable insights, keeping you ahead of shifts in opinion before they extend beyond digital channels. [LEARN MORE](https://echeloninsights.com/our-services?hsLang=en) ## ![Arrow A Blue](https://echeloninsights.com/hs-fs/hubfs/Arrow%20A%20Blue.png?width=17&height=30&name=Arrow%20A%20Blue.png) How leaders use our insights   Whether you're shaping public opinion, managing a brand, or running a campaign, Echelon delivers the data-backed clarity you need to act with confidence. - #### Communications - #### Public Affairs - #### Marketing - #### Campaigns **Message Testing & Narrative Optimization** Build your story with your audience in mind to ensure what you say hits the mark on language and values. **Real-Time Conversation Monitoring** Stay ahead of fast moving conversations with up-to-the-minute insights into how issues are being discussed and who is driving the narrative. **Reputation Intelligence & Crisis Readiness** Equip your team to know where you stand and act decisively in moments of uncertainty. **Strategic Public Opinion Research** Design and execute custom research to understand how voters, constituents or key audiences see your issue — and how to shape opinions. **Issue Landscape Monitoring** Continuously track public discourse and opinion to understand how to react when your issue is in the spotlight. **Thought Leadership** Drive the conversation around where the public is at — and where it is going — on key policy issues with a data-driven narrative. **Brand Health Tracking & Positioning** Monitor how your brand is perceived over time and uncover what’s driving shifts in trust, relevance, and reputational health. **Creative Testing & Optimization** Quickly test actual campaign assets at any stage of development to identify what resonates, confuses or gets ignored. **Audience Segmentation & Targeting** Understand not just who your audience is, but why they act so you can target with precision and purpose. **Reputation Intelligence & Crisis Readiness** Equip your team to know where you stand and act decisively in moments of uncertainty. **Voter Targeting Analytics & Turnout Modeling** Understand who your campaign needs to reach and how to reach them. **Message Development & Ad Testing** Know what resonates with your voters or potential advocates. ## ![Arrow A Blue](https://echeloninsights.com/hs-fs/hubfs/Arrow%20A%20Blue.png?width=17&height=30&name=Arrow%20A%20Blue.png) Who we work with [![EIG\_fullcolor](https://echeloninsights.com/hubfs/EIG_fullcolor.png)](https://eig.org/hsi-voter-survey/) [![walton](https://echeloninsights.com/hubfs/walton.png)](https://www.waltonfamilyfoundation.org/learning/americans-views-on-change-and-collaboration) ![Club\_for\_Growth\_logo](https://echeloninsights.com/hubfs/Club_for_Growth_logo.svg) ![NewYorkTimes](https://echeloninsights.com/hubfs/NewYorkTimes.svg) ![nrsc-logo](https://echeloninsights.com/hubfs/client_logos/nrsc-logo.png) ![clearpath-125-ppi](https://echeloninsights.com/hubfs/client_logos/clearpath-125-ppi.png) ![Ed\_Choice\_logo](https://echeloninsights.com/hubfs/Ed_Choice_logo.png) ![netchoice-logo](https://echeloninsights.com/hubfs/netchoice-logo.png) [![download-1](https://echeloninsights.com/hubfs/download-1.svg "download-1")](https://echeloninsights.com/?hsLang=en) © 2026 Echelon Insights. 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