Creative Optimizer

Ad Testing for Everyone


Echelon Insights brings technology and brainpower together to help you find truth in data. Founded by experts from the digital and polling worlds, we're erasing old industry lines that separate the process of conducting research from the tools to act on it. We optimize your message, pinpoint your target audience, and give you the power to track change in realtime.

Millennial Parents and Education

As the oldest edge of the Millennial generation   enter their mid-thirties, many Millennials now have children who are public school students, and some even have children who are high-school aged. The Millennial generation has grown up in a time of rapid change. The Walton Family Foundation and Echelon Insights wanted to better understand what these Millennial parents think about today’s public schools, and specifically what their expectations are for what schools will do for their children. We conducted a series of focus groups of Millennial parents in Orlando, FL, Minneapolis, MN and Richmond, VA and listened firsthand to a demographically diverse group of young parents about their hopes and dreams for their children, and the role they expect their public schools to play. Then, we conducted a representative national survey of 800 Millennial parents to better understand their expectations for the public schools, and the responsibilities they place on themselves and on the public schools. Find out more here.

Verified Voter Omnibus

Echelon’s Verified Voter Omnibus is the first online survey product of its kind matched to the national voter file so you can know with confidence what the real electorate thinks about your issue, cause, or brand. Each month, we interview a representative sample of 1,000 registered voters matched to voter files to answer the make-or-break questions driving successful business and policy outcomes. Find out more here.

Who We've Done It For

In the News

October 23, 2020
7/7: Biden voters have become more confident about their chances since September: 79% say they expect Biden to win🥇…
October 23, 2020
6/7: A majority of voters disapprove of Trump’s handling of the Coronavirus🦠 pandemic, with 58% disapproval compare…
October 23, 2020
5/7: 65% of voters say the U.S. is headed in the wrong direction🧭, down from 70% in July and consistent with last m…
October 23, 2020
4/7: Biden holds the highest net favorability👍 out of the 4 major party candidates on the ballot this election. The…
October 23, 2020
3/7: Biden leads the full Presidential ballot☑️, beating Trump by 6%. Third Party candidates collectively garnered…
October 23, 2020
2/7: More Democrats have already voted🗳 than Republicans, with 55% of Democrats saying they’ve already voted compar…
October 23, 2020
1/7: New updates on Election 2020 from our October Verified Voter Omnibus. Biden leads↗️ Trump by 7% head-to-head,…

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