Introducing
Creative Optimizer

Ad Testing for Everyone

BE SMARTER

Echelon Insights brings technology and brainpower together to help you find truth in data. Founded by experts from the digital and polling worlds, we're erasing old industry lines that separate the process of conducting research from the tools to act on it. We optimize your message, pinpoint your target audience, and give you the power to track change in realtime.

Millennial Parents and Education

As the oldest edge of the Millennial generation   enter their mid-thirties, many Millennials now have children who are public school students, and some even have children who are high-school aged. The Millennial generation has grown up in a time of rapid change. The Walton Family Foundation and Echelon Insights wanted to better understand what these Millennial parents think about today’s public schools, and specifically what their expectations are for what schools will do for their children. We conducted a series of focus groups of Millennial parents in Orlando, FL, Minneapolis, MN and Richmond, VA and listened firsthand to a demographically diverse group of young parents about their hopes and dreams for their children, and the role they expect their public schools to play. Then, we conducted a representative national survey of 800 Millennial parents to better understand their expectations for the public schools, and the responsibilities they place on themselves and on the public schools. Find out more here.

Trump Country Survey

In the 2016 election, 550 counties flipped to Donald Trump after voting for Barack Obama in 2012, or saw Trump ran 20 points or more ahead of Mitt Romney. The polls missed these “Trump Country” counties in 2016 — and with them, the final election result. Our monthly Trump Country survey now offers you the chance to poll voters in these pivotal counties on your issue. Find out more here.


Who We've Done It For


In the News

August 23, 2019
@PatrickRuffini Missed this week's newsletter? Read it here: https://t.co/T0xrPfWIWD
August 23, 2019
"Joe Biden’s boom and bust campaign, how websites track you" - be sure to check out this week's edition of… https://t.co/FGrUiSc9CY
August 20, 2019
RT @KelseyPatten: Political ad spend in 2020 could reach $10 BILLION but how much ad testing is there to ensure those BILLIONS are re… https://t.co/IsDa72HBmd
August 20, 2019
@PatrickRuffini @C_and_E Interested in learning more about our self-serve platform that tests your video or visual… https://t.co/PEbUg0lYCJ
August 20, 2019
Be sure to check out @PatrickRuffini’s article in Campaigns & Elections about why a new approach to ad testing is n… https://t.co/cn1z251Hpk
August 16, 2019
@PatrickRuffini Missed this week's newsletter? Read it here: https://t.co/FTpOe5B7iS
August 16, 2019
"The GOP’s answer to Higher Ground Labs" - be sure to check out this week's edition of @PatrickRuffini's newsletter… https://t.co/sDAnBdIXFO
August 16, 2019
RT @KSoltisAnderson: President Trump’s economic job approval tends to be ten points higher than his overall approval. But credit can bec… https://t.co/OS2TNBKvAl

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