Creative Optimizer

Ad Testing for Everyone


Echelon Insights brings technology and brainpower together to help you find truth in data. Founded by experts from the digital and polling worlds, we're erasing old industry lines that separate the process of conducting research from the tools to act on it. We optimize your message, pinpoint your target audience, and give you the power to track change in realtime.

Millennial Parents and Education

As the oldest edge of the Millennial generation   enter their mid-thirties, many Millennials now have children who are public school students, and some even have children who are high-school aged. The Millennial generation has grown up in a time of rapid change. The Walton Family Foundation and Echelon Insights wanted to better understand what these Millennial parents think about today’s public schools, and specifically what their expectations are for what schools will do for their children. We conducted a series of focus groups of Millennial parents in Orlando, FL, Minneapolis, MN and Richmond, VA and listened firsthand to a demographically diverse group of young parents about their hopes and dreams for their children, and the role they expect their public schools to play. Then, we conducted a representative national survey of 800 Millennial parents to better understand their expectations for the public schools, and the responsibilities they place on themselves and on the public schools. Find out more here.

Verified Voter Omnibus

Echelon’s Verified Voter Omnibus is the first online survey product of its kind matched to the national voter file so you can know with confidence what the real electorate thinks about your issue, cause, or brand. Each month, we interview a representative sample of 1,000 registered voters matched to voter files to answer the make-or-break questions driving successful business and policy outcomes. Find out more here.

Who We've Done It For

In the News

August 6, 2020
RT @WaltonFamilyFdn: In a national survey from @EchelonInsights, 500 parents and guardians shared their thoughts on the effects of COVID…
August 5, 2020
This split is likely to deepen: 48% of Biden voters say they’ll vote by mail this year, compared to just 24% of Tru…
August 5, 2020
Voting by mail📨 will have a major impact on the general election this year. Our research shows why: Mail ballots l…
August 5, 2020
Few states will be able to handle the volume of mail-in ballots expected this fall. Only 8 states voted more than 5…
August 3, 2020
We’ve uncovered “fake news” activity driven by bot networks🤖 and trolls in real time, protecting your brand. We can…
August 3, 2020
Want to learn more? Contact us today! 📎:
August 3, 2020
Introducing our newest digital service: Global Monitoring 🌐 Global Monitoring provides a full suite of services, f…
August 3, 2020
We’ve produced over 400 custom reports in 16 languages (and counting), including Chinese🇨🇳, Russian🇷🇺, and Arabic🇸🇦…

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