Creative Optimizer

Ad Testing for Everyone


Echelon Insights brings technology and brainpower together to help you find truth in data. Founded by experts from the digital and polling worlds, we're erasing old industry lines that separate the process of conducting research from the tools to act on it. We optimize your message, pinpoint your target audience, and give you the power to track change in realtime.

Millennial Parents and Education

As the oldest edge of the Millennial generation   enter their mid-thirties, many Millennials now have children who are public school students, and some even have children who are high-school aged. The Millennial generation has grown up in a time of rapid change. The Walton Family Foundation and Echelon Insights wanted to better understand what these Millennial parents think about today’s public schools, and specifically what their expectations are for what schools will do for their children. We conducted a series of focus groups of Millennial parents in Orlando, FL, Minneapolis, MN and Richmond, VA and listened firsthand to a demographically diverse group of young parents about their hopes and dreams for their children, and the role they expect their public schools to play. Then, we conducted a representative national survey of 800 Millennial parents to better understand their expectations for the public schools, and the responsibilities they place on themselves and on the public schools. Find out more here.

Verified Voter Omnibus

Echelon’s Verified Voter Omnibus is the first online survey product of its kind matched to the national voter file so you can know with confidence what the real electorate thinks about your issue, cause, or brand. Each month, we interview a representative sample of 1,000 registered voters matched to voter files to answer the make-or-break questions driving successful business and policy outcomes. Find out more here.

Who We've Done It For

In the News

November 27, 2020
Republicans were more likely to say they were going ahead with holiday plans than Democrats, with 28% more Republic…
November 27, 2020
More voters are now shopping🛍 and attending religious services than were in October: 5% more voters this month said…
November 27, 2020
For the 32% of voters who said they did not plan to or were unsure🤔 about getting vaccinated, issues with side effe…
November 27, 2020
More Democrats and Independents are willing to get vaccinated immediately than were willing to in September, with 2…
November 27, 2020
More than 3/4 of voters said they would get vaccinated💉 for COVID-19, with 27% saying they would do so right away u…
November 27, 2020
Concern for COVID-19🦠 is directly aligned with partisanship: 67% of Democrats are extremely or very concerned about…
November 27, 2020
NEW updates on the response to COVID-19 from our post-election survey: Reopening concern has stayed steady since S…

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