Creative Optimizer

Ad Testing for Everyone


Echelon Insights brings technology and brainpower together to help you find truth in data. Founded by experts from the digital and polling worlds, we're erasing old industry lines that separate the process of conducting research from the tools to act on it. We optimize your message, pinpoint your target audience, and give you the power to track change in realtime.

Millennial Parents and Education

As the oldest edge of the Millennial generation   enter their mid-thirties, many Millennials now have children who are public school students, and some even have children who are high-school aged. The Millennial generation has grown up in a time of rapid change. The Walton Family Foundation and Echelon Insights wanted to better understand what these Millennial parents think about today’s public schools, and specifically what their expectations are for what schools will do for their children. We conducted a series of focus groups of Millennial parents in Orlando, FL, Minneapolis, MN and Richmond, VA and listened firsthand to a demographically diverse group of young parents about their hopes and dreams for their children, and the role they expect their public schools to play. Then, we conducted a representative national survey of 800 Millennial parents to better understand their expectations for the public schools, and the responsibilities they place on themselves and on the public schools. Find out more here.

Verified Voter Omnibus

Echelon’s Verified Voter Omnibus is the first online survey product of its kind matched to the national voter file so you can know with confidence what the real electorate thinks about your issue, cause, or brand. Each month, we interview a representative sample of 1,000 registered voters matched to voter files to answer the make-or-break questions driving successful business and policy outcomes. Find out more here.

Who We've Done It For

In the News

September 24, 2020
Tune in to the @TheAtlanticFest at 7 PM ET to hear Echelon Co-Founder @KSoltisAnderson speak about our new…
September 17, 2020
RT @ManhattanInst: As our recent poll with @EchelonInsights found, New Yorkers are worried about their city but are generally united a…
September 2, 2020
Congratulations to our VP of Data and Analytics @KelseyPatten for being named as a @C_and_E Rising Star for 2020! 🎉…
September 1, 2020
Check out the work we did with the @ManhattanInst to uncover what New Yorkers feel about their city🗽:
September 1, 2020
5/5: All prevention measures are viewed with relatively equal importance for the reopening of schools, with 76% sa…
September 1, 2020
4/5: A majority of parents with children in schools are extremely or very concerned with their child falling behin…
September 1, 2020
3/5: Being a working parent tops the different reasons in favor of reopening schools, as 64% say that school closu…
September 1, 2020
2/5: Mothers are more in favor of keeping schools🏫 closed than the average of parents with children in schools and…

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