America in Focus
America in Focus
Focus Groups with the New York Times
In September, the New York Times and Echelon Insights convened a group of 10 Latino voters from Texas, Florida and Arizona, a collection of Democrats, Republicans and independents who planned to vote or were open to voting for Republican candidates in this year’s midterm elections.
In the week before the 2022 Wyoming primary, the New York Times convened a focus group of people who planned to vote in it to talk about Wyoming, Liz Cheney, her Trump-backed opponent Harriet Hageman and the Republican Party — and to help us understand why Ms. Cheney was losing. Led by Echelon Insights' Kristen Soltis Anderson, the group covered how Cheney has represented Wyoming during some particularly divisive years in the Republican Party.
Where are Americans on the subject of the Russia-Ukraine war? While no respondents in this focus group would identify the war as an issue of top concern, these voters demonstrated a strong motivation toward the U.S. getting involved in Ukraine, but not too involved. Throughout the focus group, respondents answered questions from Kristen Soltis Anderson about their views on Biden’s handling of the Ukraine situation, perceptions of Vladimir Putin, and the looming possibility of nuclear conflict.
In this focus group of Democrats, Republicans, and independent voters, respondents their opinions on political leadership in the U.S. In particular, these voters’ definition of what it means to be politically "courageous". In a conversation ranging from January 6, to the Russia-Ukraine war, and the withdrawal of troops from Afghanistan, we're offered a picture of how everyday Americans perceive politicians and their ability (or lack thereof) to step up and demonstrate leadership.
In this New York Times focus group moderated by Kristen Soltis Anderson, eight conservative men painted their picture of what American society is like today. To summarize, seven out of the eight respondents raised their hands when asked whether they agree with the statement, “I feel like a stranger in my own country.” In particular, they drew attention to feelings of safety—both in terms of physical security and in the security of their free expression.
Exactly one year and one day after rioters stormed the Capitol on January 6, 2021, Echelon Insights moderated a NYT focus group of eight Republican voters about their views on the incident. While some Republicans believed the attack to be exaggerated and misrepresented by the media, others interestingly expressed fear in their association of the insurrection with Donald Trump.
Kristen Soltis Anderson interviewed eleven women and one voter who identified as nonbinary about some of the greatest changes and pressures they have noticed with respect to their gender. The respondents delved into their relationship with parenthood, the direction of societal gender roles, and how movements such as #MeToo have shaped or not affected their view of progress.
Echelon Insights is ready to help you find and better understand your audience, constituents, and customers. Whether niche or broad, we specialize in finding unique demos for our clients and starting a conversation with them on your behalf. Get the ball rolling by sending us an email and tell us about your goals.