Super Bowl Ad Testing
Ranking the Most Effective Big Game Ads
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These Ads Got the Buzz. But Did They Move the Needle?
We tested six of the top Big Game ads through our one-of-a-kind Creative Optimizer to see if they actually got more people to like the brand or purchase the product. And we answer:
- Which ads were most effective?
- How did online buzz match up with an ad's effectiveness?
- Did Bud Light win back consumers after its boycott?
