Voter Cluster Analysis

VOTER CLUSTER ANALYSIS

ANALYZING VOTERS BASED ON TWO OR EVEN THREE DIMENSIONS DOESN’T FULLY CAPTURE THE DISTINCTIVE IDEOLOGICAL WORLDVIEWS WE SEE IN THE ELECTORATE.
USING THE 26 QUESTIONS ALONG THE SOCIAL, ECONOMIC, AND ESTABLISHMENT AXES, WE RAN A CLUSTER ANALYSIS TO SEE WHICH ATTITUDES ARE HELD IN TANDEM, WITH EACH CLUSTER REPRESENTING A DISTINCTIVE BELIEF SYSTEM.
FROM THIS ANALYSIS EMERGED EIGHT DISTINCT POLITICAL FACTIONS, EACH WITH ITS OWN BELIEF SYSTEM.