Echelon Insights Wins Three 2022 Reed Awards

Echelon Insights is proud to announce that we are a 2022 Reed Awards Winner for three categories: Best New Sampling and Fielding Technique and Best New Research Technique for Demographic Engine; and Best Use of Technology in Research for Creative Optimizer!

Demographic Engine

Demographic Engine makes it possible to conduct advanced demographic analysis where we can visualize the differing relationship between demography and election results in cities, the suburbs, and rural areas. We synthesize Census and voter file data to deliver, for the first time ever, accurate registered and likely voter demographics down to the precinct level.

Creative Optimizer

Creative Optimizer is our self-serve platform that lets you test any video or visual media and get the data you need quickly. For half the cost of a traditional focus group, pick your target audience, upload your creative, ask the questions that will define whether your ad worked — and go. We use randomized control trials, testing your ad creatives against unrelated control creative to measure the impact on key bottom line measures — intent to vote for a candidate, views of an issue, preference for your product against competitors.

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