October 2025 Consumer Omnibus

AI is seen as more of an opportunity (40%) than a threat (38%), with 21% unsure.

• 66% of Americans say they have used AI in the last 12 months. ChatGPT is the most widely used AI platform, with 40% having used it in the last 12 months, followed by Google Gemini (31%).

• 10% of Americans say they have taken a GLP1 for weight loss.

• 55% of Americans say they are extremely/very/somewhat likely to spend money on Black Friday.

<<<Download the crosstabs here>>>

<<<Download the toplines here>>>

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