Research, analytics, digital intelligence. We help you gain complete situational awareness by creating and organizing the information you need to make the best decisions.

Optimized Listening

Visualize the news cycle and emerging trends as they develop, and zero in on the issues and people that matter most to you with Optimized Listening. This social listening insights dashboard displays real-time social analytics across more than 100 political and policy verticals and breaks down the conversation by the audiences you care about. Click here to check it out.

Optimized Messaging

Test engineer your messaging and discover the best way to engage your audience with Optimized Messaging. With our message testing and survey technology our clients get the scale and certainty of survey data with the texture and detail of a focus group. Click here to learn more.

Insights on Air

Get a birds eye view of all political TV advertising – in a market, a state, or nationwide – for every candidate and issue advertiser at the federal and state level. With Insights on Air, we collect and standardize data on all broadcast political ad buys and present it to you in a next-generation analytics dashboard, so you clients have TV buys, buyers and pricing information at their fingertips. Click here to sign up for a demo today.

Online Network Analyses

Discover who is discussing your issue, and identify which online influencers are steering the conversation. Through Optimized Listening’s custom audiences feature or an in-depth, customized listening study, we can help you understand the issues and trends that matter to these top influencers to help you target them most effectively. Learn more here.

Opinion Research

Understand what your audience thinks, feels, and believes. We merge cutting-edge opinion research with experimental message testing and social media analysis.

Predictive Analytics

Find who you can persuade and activate. Identify your most likely supporters. Pinpoint the best marketing channels. Our predictive models give you granular insight into your audience.

Data Platforms

Make the most out of the data streams already at your fingertips. Our data audits bring clarity to your existing efforts. Then, we architect the right data infrastructure for you.

Competitive Intelligence

Know what the competition will do before they do it. We test their message and assess their operational capabilities, collecting clues “hidden in plain sight.”


Team Echelon is different. We combine years of experience at the forefront of opinion research and digital technology. Our unique mix of skills allows us to apply a broader range of tools to answer the most essential research questions.


Kristen Soltis Anderson is a pollster and author of The Selfie Vote: Where Millennials Are Leading America (And How Republicans Can Keep Up). She is co-founder of Echelon Insights and is a columnist for The Washington Examiner. During the fall of 2014, she was a Resident Fellow at Harvard University’s Institute of Politics. Previously, she served as Vice President of The Winston Group, a Republican polling firm in DC.  In 2013, she was named one of TIME Magazine’s “30 under 30 Changing the World,” Marie Claire’s “New Guard“ of fifty rising female leaders, one of Campaigns & Elections’ “The Influencers 50” as one of the campaign “disruptors” to watch, and as one of National Journal Magazine’s “25 Most Influential Women Under 35 in Washington.”


Patrick Ruffini is a strategist, thinker, and organizer focused on data and technology’s disruptive impact on politics and business. He was among the first digital strategists in American politics, working for President Bush’s 2004 campaign, directing the Republican National Committee’s digital strategy in 2006, and founding Engage, a leading digital agency in politics and issue advocacy. Ruffini has led technology efforts in three successive Presidential cycles and advised clients around the world.


The latest news about our work and our team.

Predictive Spot-Level Intelligence

Insights On Air includes Predictive Spot-Level Intelligence.This new data product tracks which programs and placements your competitors are buying before the spots even air, letting you shape your response accordingly.

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New: Search Dashboard for Optimized Listening

Optimized Listening’s new Search dashboard is a highly flexible dashboard that provides a 360 degree view of online conversations around any issue as they happen. 

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Introducing: Trendlines for Optimized Listening

With the Trendlines dashboard, users are able to zero in on conversations as they happen down to the hour, and see which issue dominated conversations and who drove those discussions giving you a granular view of the...

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The Selfie Vote

“The Selfie Vote” explores the way that millennials are reshaping American culture, technology and politics, and what this means for the future of elections, media and more. Get your copy HERE

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One Year Ago Today

One year ago today, Echelon Insights launched with a mission to bring polling, predictive analytics, and digital intelligence under one roof. To celebrate the occasion, we thought we should share some highlights from our first year.

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Campaigns & Elections: Echelon Offers Rules Of Engagement For Twitter Trolls

CAMPAIGN INSIDER Echelon offers rules of engagement for Twitter Trolls by Sean J. Miller June 02, 2015. Campaigns often face a dilemma whether to fire back at someone bashing…

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The Long Tail of Analytics: Using Moore’s Law to Find “The Next Big Thing”

It is not that analytics was new in 2012. It was just so rare before that it felt new.

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Welcoming Digital Veteran Christy Lewis as Manager, Insights Products

Echelon Insights is thrilled to announce that Christy Lewis, a digital media strategist with extensive corporate and political experience, is joining the team as Manager, Insights Products.

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Know your audience with optimized listening

We’ve been busy at Echelon Insights over the last few months, and today, we’re proud to announce Optimized Listening, the first social analytics platform that lets candidates, causes, and companies see who’s really...

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What Data Can Tell Us About the Oscar Race – and Who Matters in Hollywood

We gathered data on every news mention or tweet about the nominated films over the last year, with a greater focus on the last three weeks of Oscar balloting.

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August 2015 Womens Research Report For Partners


Polling of 1600 female registered voters across four states (CO, NH, OH, VA) with focus groups in VA and NH.

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What your tweets tell us about the year’s biggest stories

“When news breaks, and it broke quite a bit this year, Twitter and other social media is increasingly the place we check first,” Echelon Insights writes. “It’s where we debate, hash out, and explore every angle.”

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What twitter talked about most in 2014

Analysis of 185.4 million Twitter mentions across 80 different news events this year — ranging from Russia invading Crimea, the Hobby Lobby decision, the Ebola virus and the Michael Brown shooting in Ferguson, Mo. — by Echelon...

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#TheYearInNews 2014

We started with political insiders, and highly-followed conservative and liberal activists. We then stacked them side by side and compared their relative interest in the news stories and personalities that shaped 2014.

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Message and Medium

Political campaigns are an art and a science, but in the last decade, it is the science of campaigning that has seen the greatest advances.

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The Cost of Buying TV Late: $68,992,480

Buying time late in a campaign, with ad inventory booked solid in key markets, can come at a steep price. Exactly how much?

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Political strategist Patrick Ruffini forecasts the GOP’s future

The traditional polling aspect — figuring out the right question to ask — is important. But it’s going to move to figuring out whether you’re listening for the right thing.

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Ad Spending in the next 16 days could decide the senate

What the Echelon data shows is that some campaigns have run out of gas, while others have conserved their ad dollars so they can stomp on the accelerator during the final weeks of the campaign.

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The cable networks that draw the most partisan ads aren’t the ones you expect

Time Warner’s data allowed Echelon to analyze some 512,000 individual political advertisements that cost a total of $36 million— about 15 percent of all the money spent on television total.

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The Echelon Digital Index: The Next Step in Fusing Traditional and Digital Media Measurement

From search volume to social media mentions, the relative interest expressed in candidates can tell us something about the underlying dynamic of the race.

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Republican Startup Hopes to Use FCC Database to Predict Ad Future

“Clients can use this data to see into the future, not only who’s advertising, but which types of races are advertising, and how crowded the market will be.” 

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#EmmyAnalytics: Mapping the Popularity of America’s Favorite Shows

Tonight, America will see all its favorite TV shows together on one stage at the Emmy Awards. We wanted to see what the data could tell us about the popularity of the nominees…

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A pair of young GOP strategists look to break down campaign silos.

“Campaigns, in general, are a very siloed enterprise between the mail folks, the TV folks, the digital folks and I think a model that fits inherently challenges people to share data across silos to create a more...

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A Study Of World Cup Tweets

Throughout the Cup, our firm Echelon Insights broke down a sample of tens of millions of World Cup tweets by country, by market, by city, by language spoken, and through data modeling, projected interest down to the...

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New Firm Aims To Fix The Chronic Republican Problem Of Bad Polling

Ruffini and Anderson said Echelon’s approach could have helped Cantor spot the warning signs that McLaughlin (and most of the political press) missed.

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The Cantor Prediction is Part of a Pattern

If polling data are supposed to tell us the story of what’s going on in an election, we need to make sure that story isn’t just a fairy tale. 

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The Post-Digital Decade

The next decade will be about systems — adapting and rewiring everything that’s not the Internet based on what we’ve learned from the Internet.

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Echelon Co-Founder Appears on ABC’s This Week

Kristen Soltis Anderson joined This Week to talk about the lessons the GOP learned from past Tea Party losses and how Republican control of the Senate makes an exciting midterm race.

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The 30 Under 30 Changing the World

Described as a “leading millennial pollster,” Kristen Soltis Anderson is the GOP’s go-to person for studying voting patterns. 

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To Persuade or Not to Persuade?

There is a debate raging in Democratic data circles about how the party can best avoid an electoral wipeout that would see it lose control of the Senate. At its core, this is a debate about voter behavior in...

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Win Women, Win the Midterms

You could be forgiven for looking at the 2014 election cycle and thinking you’re watching a rerun of 2012. “The 1 percent! The war on women!” In the latest episode, the White House signed an executive order on federal...

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