In this quarter's consumer omnibus, we asked adults nationwide about which parts of the economy they think AI will benefit and their own finances.
Americans are making holiday shopping plans, using AI tools, and looking for small businesses to engage with.
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More than a third (34%) of Americans expect to spend less on holiday gifts, while just 15% say they expect to spend more. Over half (55%) of Americans say they cut back their dining out and entertainment spending.
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Just over one fifth of Americans (22%) claim to have not used an AI tool in the past year, yet many have concerns about the technology with a majority (56%) saying they think it poses a risk to humanity.
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Almost 3 in 5 Americans (59%) say they trust small businesses over large businesses for customer service and returns. An overwhelming majority (70%) prefer a human representative over an AI chatbot (7%) when dealing with customer service.
