In the News

December Verified Voter Omnibus

We polled voters on the state of the 2024 election, which common household costs are rising, and when they stopped believing in Santa Claus.


Joe Biden leads Donald Trump on the 2024 ballot, 48-47.

  • Voters described the cost and stress of various household budget items, with 57% saying the cost of groceries is rising out of control.
  • For Christmas, we asked voters when they stopped believing in Santa. 20% reported the age they stopped believing in Santa at 8 to 9 years old. But 9% still believe in Santa.
  • Exercise (32%), better managing finances (26%), and going on a diet (20%) were voters’ top three New Years resolutions.

<<<Download the crosstabs here>>>

<<<Download the topline here>>>

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