With a possible shakeup in Congress, CEOs face three critical tests.
- The Price Test - Do you charge Americans fairly?
- Voters want CEOs to know most of all (25%) that costs are simply too high, and they expect them to make affordable products.
- The Trust Test - Whose side are you on?
- Two thirds of American voters believe businesses should stay politically neutral; but many suspect a partisan skew to industry sectors.
- The Credibility Test - Will people believe you?
- Many voters think the system works very well for large US companies, and far fewer view US company leaders favorably.