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The Three Tests CEOs Will Face In 2026

How should business leaders think about the 2026 midterms?


With a possible shakeup in Congress, CEOs face three critical tests.

  • The Price Test - Do you charge Americans fairly?
    • Voters want CEOs to know most of all (25%) that costs are simply too high, and they expect them to make affordable products.
  • The Trust Test - Whose side are you on?
    • Two thirds of American voters believe businesses should stay politically neutral; but many suspect a partisan skew to industry sectors.
  • The Credibility Test - Will people believe you?
    • Many voters think the system works very well for large US companies, and far fewer view US company leaders favorably.

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