---
title: The Three Tests CEOs Will Face In 2026
description: How should business leaders think about the 2026 midterms?
---

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In the News

# The Three Tests CEOs Will Face In 2026

How should business leaders think about the 2026 midterms?

[Echelon Insights](https://echeloninsights.com/insights/author/admin)

 Jul 31, 2026

---

## *With a possible shakeup in Congress, CEOs face three critical tests.*

- *The Price Test - Do you charge Americans fairly?* 
    - *Voters want CEOs to know most of all (25%) that costs are simply too high, and they expect them to make affordable products.*
- *The Trust Test - Whose side are you on?* 
    - *Two thirds of American voters believe businesses should stay politically neutral; but many suspect a partisan skew to industry sectors.*
- *The Credibility Test - Will people believe you?* 
    - *Many voters think the system works very well for large US companies, and far fewer view US company leaders favorably.*

<iframe style="border: none; margin: 0px auto; display: block;" title="PDF document" xml="lang" src="https://echeloninsights.com/hubfs/_Media%20for%20Insights%20Blog/Brunswick_Echelon_Polling_Three_CEO_Tests.pdf#navpanes=0" width="560" height="315" data-service="echeloninsights"></iframe>

### [\<\<\<Download the crosstabs here\>\>\>](https://docs.google.com/spreadsheets/d/1lYnyHhvmquOQ4rW1sWC4EJAZVbt9M_Tm/edit?usp=sharing&ouid=100971133314342666600&rtpof=true&sd=true)

### [\<\<\<Read the Axios reporting here\>\>\>](https://www.axios.com/2026/07/31/ceos-affordability-pol)

[![Hear what voters are saying](https://no-cache.hubspot.com/cta/default/47343464/interactive-209398423092.png)](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLKYEXtIpdH%2BU31nvzOMpsl1DSaxWY6uUx771BwfLGGahMn1rP5J%2FpYx6FUul527Z%2FfiG0ZRmZcnqbxCOCbP%2F11ZIAEnNeYdknVHFmWopSp80cm9HXiiddiF41aeu%2BXxqy0fDs6SdrIxuRzJboi%2FjyuHdKimQ9D%2FX0xeBHmq6w0Qt5lBktp%2F2PQXBJF%2F5VxoxPjcD6DhSb8mngbaQObqB3%2B1z7A%3D&webInteractiveContentId=209398423092&portalId=47343464)

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