Navigate the Issue Landscape with Unique and Powerful Insights
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Any Issue, Every Audience
Most social listening products limit you to a handful of keywords. We track 100+ national issues out of the gate (and yes, we’ve got historical data). Gain vital perspective by understanding who’s talking about key issues, trends, or crises — from left to right, from policymakers to the grassroots.
Know Who’s Talking
Optimized Listening goes beyond standard social listening to help you understand who’s doing the talking. From reporters to political activists to policymakers, we measure conversations across key groups to show you who’s engaging on your issue, and who isn’t.
No two audiences are alike. We use custom research and statistical models to identify the most important people in your community, then we measure their engagement across more than 100 issues and trends. Understand what the people you care about most are really talking about so you can reach them.
Pair the right social listening technology with in-depth research and reporting from our expert team. We not only help you collect data — we understand what it means, standing by your side to help you get the answers you need, faster.
Who Can Use It?
Crisis PR Teams
Rapidly respond to crisis by accurately identifying the influencers discussing your crisis using Optimized Listening’s network analyses and custom audiences. Let real-time data inform your strategic response.
Don’t just understand the “what” behind brand conversations. Understand the “who” and the “why.” Accurately identify influencer communities through data science.
Government Relations Teams
Get a heads-up display into what issues are driving conversations about policy. Dynamic, flexible dashboards provide instant insights into stakeholders’ geographic, ideological, and demographic backgrounds.
Identify what issues your audience cares about and which stories are resonating where. Measure the disconnect between elite and grassroots audiences to generate ideas for stories with broad appeal.