Kelsey Patten Joins Echelon Insights as VP, Data and Analytics
Alexandria, VA — Echelon Insights today announced that Kelsey Patten will join the firm as Vice President, Data and Analytics. Patten will lead the data analytics practice at Echelon Insights, which is pioneering a new model for political data that seamlessly ties together strategic insights from polling with analytics technology that turns data into action.
Kelsey joins Echelon after leading the Data Department at the National Republican Congressional Committee and serving as the first woman to lead a data department at a Republican party committee. In the 2018 election cycle Patten led a team who created over 1,000 voter contact universes and over 200 unique district vote goals, analyzed 262 polls, and drafted over 50 modeling scripts for specific districts. Patten successfully collaborated with campaigns to design data-informed voter contact plans across field, mail, and digital.
In 2016, Patten served as Data and Analytics Director for Senator Kelly Ayotte’s re-election effort in New Hampshire. Patten spearheaded all voter targeting totally nearly 130 million targeted impressions on TV and online, and 1.3 million voter contacts.
“Kelsey is a consummate professional who understands better than anyone in the business how data works in organizations and how it can drive them to be the best at what they do,” said Patrick Ruffini, co-founder of Echelon Insights. “She will be an amazing asset to our clients and the entire Republican and center-right ecosystem.”
“In 2019, it no longer makes sense for clients to go to two different places for public opinion research and the analytics that let you reach the right people with the right message,” said Kristen Soltis Anderson, co-founder of Echelon Insights. “Kelsey will be a driving force in bringing this integrated approach to research and data to campaigns on the right. We are beyond thrilled to have her join our team.”
“I am incredibly excited to join Echelon Insights and to begin working with their amazing team,” said Patten. “I know together we can bring innovative data resources to campaigns and empower them to make smarter data-driven decisions. ”
Patten is a New Hampshire native and graduate of Syracuse University’s Maxwell School of Citizenship.