In the News

October 2025 Consumer Omnibus

In this month’s consumer omnibus, we asked adults nationwide about AI, wearable tech, data privacy, GLP1s, and the upcoming holiday season.


AI is seen as more of an opportunity (40%) than a threat (38%), with 21% unsure.

  • 66% of Americans say they have used AI in the last 12 months. ChatGPT is the most widely used AI platform, with 40% having used it in the last 12 months, followed by Google Gemini (31%).
  • 10% of Americans say they have taken a GLP1 for weight loss.
  • 55% of Americans say they are extremely/very/somewhat likely to spend money on Black Friday.

<<<Download the crosstabs here>>>

<<<Download the toplines here>>>

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