--- title: Echelon WIP v0.1 --- ![Echelon Logo White@2x-1](https://echeloninsights.com/hubfs/Echelon%20Logo%20White@2x-1.png) - [HOME](https://echeloninsights.com/disable1?hsLang=en) - [OUR TEAM](https://echeloninsights.com/about_archive?hsLang=en) - [OUR SERVICES](https://echeloninsights.com/solutions_archive?hsLang=en) - [OUR INSIGHTS](https://echeloninsights.com/insights?hsLang=en) [CONTACT](https://echeloninsights.com/contact_archive?hsLang=en) ## Echelon Insights’ platform Creative Optimizer is the first truly self-serve solution for scientifically testing the persuasive impact of advertising. [REQUEST A DEMO](https://echeloninsights.com/contact_archive?hsLang=en) ![Hero Lighthouse copy 3](https://echeloninsights.com/hubfs/Hero%20Lighthouse%20copy%203.png) ## ![Arrow A Blue](https://echeloninsights.com/hs-fs/hubfs/Arrow%20A%20Blue.png?width=17&height=30&name=Arrow%20A%20Blue.png) Simple, effective testing ### 1 Select your question ### 2 Select your audience ### 3 Run and get results   ## ![Arrow A Blue](https://echeloninsights.com/hs-fs/hubfs/Arrow%20A%20Blue.png?width=17&height=30&name=Arrow%20A%20Blue.png) Don't take our word for it ## +10.5% Average lift ## 82% Share of creatives with positive lift ## 16% Most net ballot movement in a general election ## 69% Most net ballot movements in a primary ## 6.58 Average rating (out of 10) for positive ads ## -6% Negative lift one client avoided by testing [![download-1](https://echeloninsights.com/hubfs/download-1.svg "download-1")](https://echeloninsights.com/?hsLang=en) © 2025 Echelon Insights. All Rights Reserved. 108 S Washington Street | Suite 250 Alexandria, VA 22314 703-879-1250 Privacy Policy Terms and Conditions