Echelon Insights’ platform Creative Optimizer is the first truly self-serve solution for scientifically testing the persuasive impact of advertising.

Hero Lighthouse copy 3

Arrow A Blue Simple, effective testing

1 Select your question

2 Select your audience

3 Run and get results

 

Arrow A Blue Don't take our word for it

+10.5%
Average lift

82%
Share of creatives with positive lift

16%
Most net ballot movement in a general election

69%
Most net ballot movements in a primary

6.58
Average rating (out of 10) for positive ads

-6%
Negative lift one client avoided by testing